BBA (Hons.) in Applied AI & Business Analytics

A future-ready business degree designed to prepare students for careers in digital business, AI and analytics.

Industry aligned curriculum
AI & analytics exposure
Internship opportunities
Career focused learning

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Industry-Designed
Curriculum

Digital Business
Skills

AI & Analytics
Exposure

Career-Focused
Education

Why Business Education Must Evolve


The digital economy demands a new breed of business leaders. Traditional management theories are no longer enough to drive growth in an era dominated by AI, automation, and data-driven decision making.

This NewGen Campus Degree Program bridges the gap between classic business operations and modern digital technologies, equipping you with the specialized skills top-tier companies are actively hiring for today, making it a strong BBA AI and Business Analytics program.

Regular Degree vs NewGen Campus Degree Programs

Regular Degree
Theory-focused learning
Limited exposure
Traditional syllabus
Generic career path
NewGen Campus Degree Programs
"
Industry aligned learning
"
Internship opportunities
"
Digital business focus
"
Digital economy careers

Your Advantage as a Digital Business Graduate

Digital-first business skills
Learn how modern businesses use technology, data, and AI to compete.
AI & analytics exposure
Understand how AI tools and data analytics drive business decisions.
E-commerce understanding
Gain practical skills in digital marketing and e-commerce platforms.
Career-ready learning model
A focused program that gets you career-ready faster with internships.
Student with Tablet

What's Included in This Program

Industry Designed Curriculum
50% of faculty from industry
Assured paid internships in Year 3 and Year 4
One industry-certified paper designed in collaboration with IIT faculty every semester
Dedicated placement support
Smart Classrooms integrated with industry
Live Projects and assignments with industry partners

Where This Degree Can Take You

AI Business Analyst
Data Visualization Specialist
Junior Data Scientist
Product Analyst (AI Products)
Digital Transformation Consultant
Marketing Analytics Executive

Program Fee Structure

BBA in Applied AI & Business Analytics

Duration: 4 Years
Annual Academic Fee
₹1,50,000
Total Program Fee
₹6,00,000

Hostel Fee Structure

Girls Hostel Fees

Category Occupancy Fees (,) Remark
Non AC Four Seater 85,000 With Attached Bath
Three Seater 95,000 With Attached Bath
Two Seater 1,05,000 With Attached Bath
AC Three Seater 1,25,000 With Attached Bath
Two Seater 1,45,000 With Attached Bath
Single Seater 1,90,000 With Attached Bath

Boys Hostel Fees

Category Occupancy Fees (,) Remark
Non AC Six Seater 80,000 Without Attached Bath
Four Seater 85,000 Without Attached Bath
Three Seater 95,000 Without Attached Bath
Two Seater 1,05,000 Without Attached Bath
AC Three Seater (Basic) 1,25,000 Without Attached Bath
Three Seater (Premium) 1,35,000 With Attached Bath
Two Seater (Basic) 1,45,000 Without Attached Bath
Two Seater (Premium) 1,55,000 With Attached Bath
Single Seater 1,90,000 With Attached Bath

Semester Overview

Year 1 - Semesters 1 & 2

First Semester

Subject Credits
Fundamentals of Financial Accounting 4
Fundamentals of Management 4
Managerial Economics- I ( Micro) 4
(Organizational Behaviour) 3
Professional Development-1(Statistics for Decision) 2
Business Communication 2
Environmental Science and Disaster Management 2
Mini project-Descriptive analysis of a retail dataset using
Total Credits 21

Second Semester

Subject Credits
Business Environment 4
Management Accounting 4
Managerial Economics- II( Macro) 4
Business Law 4
Introduction to Programming( Python) 2
Professional Development- 2 2
Introduction to Indian Knowledge Sys 2
Lab Work-Designing a relational database for a mock small business and querying it for sales reports.
Total Credits 22
Year 2 - Semesters 3 & 4

Third Semester

Subject Credits
Foundations of Business Analytics 4
Data Visualization (Tableau/Power BI) 4
Data Base Management and SQL 4
(Industrial Psychology) 3
Python for Data Science 2
Indian Constitution 2
Professional Communication Skills 2
Mini Project: Creating an interactive Executive Dashboard for an NGO's fundraising data.
Total Credits 21

Fourth Semester

Subject Credits
Financial Management 4
Business Research Methods 4
Operations Management 4
Exploratory Data Anaysis 4
Design Thinking and Innovation 2
Introduction to Digital Media 2
Health and Wellness 2
Summer Internship:Working with a startup to visualize their monthly Key Performance Indicators (KPIs).
Total Credits 22
Year 3 - Semesters 5 & 6

Fifth Semester

Subject Credits
Research Methodology 4
Entrepreneurship and Start up Eco System 4
Applied Machine Learning( Supervised)/Applied Machine learning (Unsupervised & Deep Learning) 4
Supply Chain Analytics/HR Analytics 4
Commerce Analytics/ Marketing Analytics 3
StrategicManagement/ Project Management 2
Internship ( 8 weeks) 2
Total Credits 23

Sixth Semester

Subject Credits
Big Data and Cloud Computing( AWS/Azure) 4
Internship Embedded Project Work & Viva voce (or) Research & Dissertation 16
Specialized Analytics Internship. A 2-month stint in a functional domain (Marketing/Finance/Ops) focusing on predictive modeling.
Total Credits 20
Year 4 - Semesters 7 & 8

Seventh Semester

Subject Credits
AI Ethics , Governanc and Law 4
Prescriptive Analytics and Optimization 4
Gen Ai in Business ( LLM & Prompt Engineering) 4
On the Job training/ Internship- E-Commerce organization(10-12 weeks) 8
Designing a GenAI-powered Customer Support Chatbot for a specific business niche.
Total Credits 20

Eighth Semester

Subject Credits
Internship Embedded Project work & Viva Voce (or) Research work & Dissertation 20
An end-to-end "AI-Ready Business Plan" including a working prototype of an analytical solution. 20
Total Credits 20

The course structure shared here is subject to change. Students will be provided with the final course structure during admission.

Admission Journey

Login to the Application Portal and start your application Form
Upload your documents
Accept the offer and pay admission fees to secure your seat

Common Questions

Academics & Curriculum

What exactly is a "Newgen" degree?
A NewGen Campus Degree Program is an industry-aligned program that bridges the gap between traditional theory and modern career requirements, forming a BBA Hons applied AI Business Analytics Bhopal offering.
How is this different from a regular BBA?
Unlike a regular BBA, this program focuses on Applied AI and Business Analytics, aligning with a BBA Honours AI Analytics degree, Madhya Pradesh.
Is this degree UGC recognized?
Yes, this is a UGC approved BBA AI course, making it valid for jobs and higher education in India and abroad.

Internships & Industry Connect

Are the internships really "assured" and "paid"?
Yes. Students gain structured industry exposure as part of a BBA AI Business Analytics Admission 2026 pathway.
Who are the corporate mentors?
Corporate mentors are working professionals from top-tier companies who visit the campus to conduct masterclasses, mentorship sessions, and guide students on real-world industry projects.
Will the university help me find a job?
Absolutely. Along with internships, SAGE University has a dedicated placement cell that connects students with our network of over 500+ corporate recruiters for final placements.

Career & Future Prospects

What job roles can I get after this BBA?
Graduates can work as Business Analysts, Digital Marketing Strategists, E-commerce Managers, and Data Analytics Associates, supported by a BBA Hons Data Analytics degree in India.
Can I pursue an MBA after this program?
Yes, since it's a regular degree, you are eligible for CAT, GMAT, and other exams as per BBA Applied AI eligibility criteria.

Fees & Admission

What is the admission process?
Admission is based on eligibility criteria and entrance exam performance, aligned with the BBA AI and Business Analytics syllabus and program structure.
Are there any scholarships?
Yes, merit-based scholarships are offered based on academic performance and entrance test scores.
What is the fee structure for this programme?
The detailed fee structure is available on the programme page and reflects the overall BBA AI and Business Analytics course fees.

Campus & Hostel Life

What are the hostel facilities for outstation students?
SAGE University provides modern hostels with Wi-Fi, security, meals, and recreational facilities.
Is transportation available?
Yes, the university operates buses covering major areas of Bhopal for student convenience.
Is the campus safe?
Yes, the campus maintains 24/7 surveillance, professional security, and strict safety protocols.

Ready to Lead in the Digital Economy?

Join SAGE University's new-age BBA program and get the specialized skills top companies are actively hiring for today.

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