Lead
in the Digital Economy
BBA (Hons.) in Applied AI & Business Analytics
A future-ready business degree designed to prepare students for careers in digital business, AI and analytics.
Industry aligned curriculum
AI & analytics exposure
Internship opportunities
Career focused learning
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Industry-Designed
Curriculum
Digital Business
Skills
AI & Analytics
Exposure
Career-Focused
Education
Why This Degree Matters
Why Business Education Must Evolve
The digital economy demands a new breed of business leaders. Traditional management theories are no longer enough to drive growth in an era dominated by AI, automation, and data-driven decision making.
This NewGen Campus Degree Program bridges the gap between classic business operations and modern digital technologies, equipping you with the specialized skills top-tier companies are actively hiring for today, making it a strong BBA AI and Business Analytics program.
Why NewGen Campus Degree Programs?
Regular Degree vs NewGen Campus Degree Programs
Regular Degree
Theory-focused learning
Limited exposure
Traditional syllabus
Generic career path
NewGen Campus Degree Programs
Industry aligned learning
Internship opportunities
Digital business focus
Digital economy careers
Why Choose This Program
Your Advantage as a Digital Business Graduate
Digital-first business skills
Learn how modern businesses use technology, data, and AI to compete.
Learn how modern businesses use technology, data, and AI to compete.
AI & analytics exposure
Understand how AI tools and data analytics drive business decisions.
Understand how AI tools and data analytics drive business decisions.
E-commerce understanding
Gain practical skills in digital marketing and e-commerce platforms.
Gain practical skills in digital marketing and e-commerce platforms.
Career-ready learning model
A focused program that gets you career-ready faster with internships.
A focused program that gets you career-ready faster with internships.
Key Highlights
What's Included in This Program
Industry Designed Curriculum
50% of faculty from industry
Assured paid internships in Year 3 and Year
4
One industry-certified paper designed in
collaboration with IIT faculty every semester
Dedicated placement support
Smart Classrooms integrated with industry
Live Projects and assignments with industry
partners
CAREER PATHWAYS
Where This Degree Can Take You
AI Business Analyst
Data Visualization Specialist
Junior Data Scientist
Product Analyst (AI Products)
Digital Transformation Consultant
Marketing Analytics Executive
Investment
Program Fee Structure
BBA in Applied AI & Business Analytics
Duration: 4 Years
Annual Academic Fee
₹1,50,000
Total Program Fee
₹6,00,000
Hostel Fee Structure
Girls Hostel Fees
| Category | Occupancy | Fees (,) | Remark |
|---|---|---|---|
| Non AC | Four Seater | 85,000 | With Attached Bath |
| Three Seater | 95,000 | With Attached Bath | |
| Two Seater | 1,05,000 | With Attached Bath | |
| AC | Three Seater | 1,25,000 | With Attached Bath |
| Two Seater | 1,45,000 | With Attached Bath | |
| Single Seater | 1,90,000 | With Attached Bath |
Boys Hostel Fees
| Category | Occupancy | Fees (,) | Remark |
|---|---|---|---|
| Non AC | Six Seater | 80,000 | Without Attached Bath |
| Four Seater | 85,000 | Without Attached Bath | |
| Three Seater | 95,000 | Without Attached Bath | |
| Two Seater | 1,05,000 | Without Attached Bath | |
| AC | Three Seater (Basic) | 1,25,000 | Without Attached Bath |
| Three Seater (Premium) | 1,35,000 | With Attached Bath | |
| Two Seater (Basic) | 1,45,000 | Without Attached Bath | |
| Two Seater (Premium) | 1,55,000 | With Attached Bath | |
| Single Seater | 1,90,000 | With Attached Bath |
Program Structure
Semester Overview
Year 1 - Semesters 1 & 2
First Semester
| Subject | Credits |
|---|---|
| Fundamentals of Financial Accounting | 4 |
| Fundamentals of Management | 4 |
| Managerial Economics- I ( Micro) | 4 |
| (Organizational Behaviour) | 3 |
| Professional Development-1(Statistics for Decision) | 2 |
| Business Communication | 2 |
| Environmental Science and Disaster Management | 2 |
| Mini project-Descriptive analysis of a retail dataset using | |
| Total Credits | 21 |
Second Semester
| Subject | Credits |
|---|---|
| Business Environment | 4 |
| Management Accounting | 4 |
| Managerial Economics- II( Macro) | 4 |
| Business Law | 4 |
| Introduction to Programming( Python) | 2 |
| Professional Development- 2 | 2 |
| Introduction to Indian Knowledge Sys | 2 |
| Lab Work-Designing a relational database for a mock small business and querying it for sales reports. | |
| Total Credits | 22 |
Year 2 - Semesters 3 & 4
Third Semester
| Subject | Credits |
|---|---|
| Foundations of Business Analytics | 4 |
| Data Visualization (Tableau/Power BI) | 4 |
| Data Base Management and SQL | 4 |
| (Industrial Psychology) | 3 |
| Python for Data Science | 2 |
| Indian Constitution | 2 |
| Professional Communication Skills | 2 |
| Mini Project: Creating an interactive Executive Dashboard for an NGO's fundraising data. | |
| Total Credits | 21 |
Fourth Semester
| Subject | Credits |
|---|---|
| Financial Management | 4 |
| Business Research Methods | 4 |
| Operations Management | 4 |
| Exploratory Data Anaysis | 4 |
| Design Thinking and Innovation | 2 |
| Introduction to Digital Media | 2 |
| Health and Wellness | 2 |
| Summer Internship:Working with a startup to visualize their monthly Key Performance Indicators (KPIs). | |
| Total Credits | 22 |
Year 3 - Semesters 5 & 6
Fifth Semester
| Subject | Credits |
|---|---|
| Research Methodology | 4 |
| Entrepreneurship and Start up Eco System | 4 |
| Applied Machine Learning( Supervised)/Applied Machine learning (Unsupervised & Deep Learning) | 4 |
| Supply Chain Analytics/HR Analytics | 4 |
| Commerce Analytics/ Marketing Analytics | 3 |
| StrategicManagement/ Project Management | 2 |
| Internship ( 8 weeks) | 2 |
| Total Credits | 23 |
Sixth Semester
| Subject | Credits |
|---|---|
| Big Data and Cloud Computing( AWS/Azure) | 4 |
| Internship Embedded Project Work & Viva voce (or) Research & Dissertation | 16 |
| Specialized Analytics Internship. A 2-month stint in a functional domain (Marketing/Finance/Ops) focusing on predictive modeling. | |
| Total Credits | 20 |
Year 4 - Semesters 7 & 8
Seventh Semester
| Subject | Credits |
|---|---|
| AI Ethics , Governanc and Law | 4 |
| Prescriptive Analytics and Optimization | 4 |
| Gen Ai in Business ( LLM & Prompt Engineering) | 4 |
| On the Job training/ Internship- E-Commerce organization(10-12 weeks) | 8 |
| Designing a GenAI-powered Customer Support Chatbot for a specific business niche. | |
| Total Credits | 20 |
Eighth Semester
| Subject | Credits |
|---|---|
| Internship Embedded Project work & Viva Voce (or) Research work & Dissertation | 20 |
| An end-to-end "AI-Ready Business Plan" including a working prototype of an analytical solution. | 20 |
| Total Credits | 20 |
The course structure shared here is subject to change. Students will be provided with the final course structure during admission.
Admission Journey
Login to the Application Portal and start your application Form
Upload your documents
Accept the offer and pay admission fees to secure your seat
FAQs
Common Questions
Academics & Curriculum
What exactly is a "Newgen" degree?
A NewGen Campus Degree Program is an industry-aligned
program that bridges the gap between traditional theory and modern career
requirements, forming a BBA Hons applied AI Business Analytics Bhopal offering.
How is this different from a regular BBA?
Unlike a regular BBA, this program focuses on Applied AI
and Business Analytics, aligning with a BBA Honours AI Analytics degree, Madhya
Pradesh.
Is this degree UGC recognized?
Yes, this is a UGC approved BBA AI course, making it
valid for jobs and higher education in India and abroad.
Internships & Industry Connect
Are the internships really "assured" and "paid"?
Yes. Students gain structured industry exposure as part
of a BBA AI Business Analytics Admission 2026 pathway.
Who are the corporate mentors?
Corporate mentors are working professionals from
top-tier companies who visit the campus to conduct masterclasses, mentorship
sessions, and guide students on real-world industry projects.
Will the university help me find a job?
Absolutely. Along with internships, SAGE
University has a dedicated placement cell that connects students with our
network of over 500+ corporate recruiters for final placements.
Career & Future Prospects
What job roles can I get after this BBA?
Graduates can work as Business Analysts, Digital
Marketing Strategists, E-commerce Managers, and Data Analytics Associates, supported
by a BBA Hons Data Analytics degree in India.
Can I pursue an MBA after this program?
Yes, since it's a regular degree, you are eligible for
CAT, GMAT, and other exams as per BBA Applied AI eligibility criteria.
Fees & Admission
What is the admission process?
Admission is based on eligibility criteria and entrance
exam performance, aligned with the BBA AI and Business Analytics syllabus and
program structure.
Are there any scholarships?
Yes, merit-based scholarships are offered based on
academic performance and entrance test scores.
What is the fee structure for this programme?
The detailed fee structure is available on the programme
page and reflects the overall BBA AI and Business Analytics course fees.
Campus & Hostel Life
What are the hostel facilities for outstation students?
SAGE University provides modern hostels with Wi-Fi,
security, meals, and recreational facilities.
Is transportation available?
Yes, the university operates buses covering major areas
of Bhopal for student convenience.
Is the campus safe?
Yes, the campus maintains 24/7 surveillance, professional
security, and strict safety protocols.
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